The cycle of social media trends is simple: they come and they go. Most trends do not last forever, in fact, they usually do not last more than a few months. However, the one trend that has stuck around for a while is everyone’s favorite topic: food. The love that people have for food is practically universal. For many people, food is like edible art: beautiful and delicious. A common bond often forms when two people enjoy the same type of food. You might have even heard of the term, “foodie”, because many people consider themselves “foodies”.
Foodie /ˈfuːdi/ noun : A person who is obsessed with food and trying new types of food and restaurants. That person is usually willing to travel places for the purpose of eating a specific food.
If you are an avid user of Instagram, you have probably seen or maybe even follow Instagram accounts solely based on food. They are often referred to as, “Foodstagrams, Food Blogs, Food Instas, etc.” I personally follow many different food Instagram blogs because it encourages me to venture out and try new things. In fact, I was the social media marketer for Spoon University‘s, an online food resource blog for college students, Instagram account at the University of Arizona (@spoon_arizona). I would not necessarily call myself a foodie, however, working with and publishing photos of food was a beneficial experience because it taught me how to push myself to keep up with trends for the foodies who followed the account.
We often see food related posts on other social media platforms like Facebook, Twitter, and Pinterest. However, Instagram seems to be the most consistent social network for food. So, what exactly is it about Instagram that makes it the most successful platform for food blogging?
Well, looking at pictures of delicious food is aesthetically pleasing for the eye. People want to visualize the food and the purpose of Instagram is to share photos and videos with followers. Other platforms allow for photo and video sharing as well, however, Instagram is all about posting more photos and less text. Ask yourself this, would you rather see a photo of white chocolate cream oozing out of a churro or read about it?
Instagram also contains features such as geotags, hashtags, and the discover page (based on accounts the user follows), which allow users to access a wider variety of food pictures.
As cliché as it is, a picture is truly worth a thousand words, especially when it comes to food. There is something so satisfying about viewing photos of delicious food. Like I said, most trends come and go, however, the food trend does not seem to be slowing down anytime soon.